Be Sure Your Social Media Ads Comply with Code of Ethics

Be Sure Your Social Media Ads Comply with Code of Ethics

Do you post active or recently sold listings on Instagram or Facebook? Be sure to take the following steps to avoid Ethics and MLS listing violations:
  1. You must receive consent from a listing broker if you post active or recently sold listings without actually participating in the transaction on either the listing or buying side. Standard of Practice 12-4 prohibits advertising property without authority; Standard of Practice 12-7 prohibits agents from falsely claiming to have “sold” a property. MLS Rule 12.8 prohibits anyone other than the listing broker from advertising a listing without prior consent. Listing office attribution is also required on printed Neighborhood Market Report, IDX and VOW.

  2. To avoid disciplinary action by CalBRE, you must disclose license identification numbers when advertising properties on social media.

Examples:
  • Photos of an active/recently sold listing that was neither listed nor sold by the person posting, captioned as “immaculate house” and without mention of the listing/selling Broker/agent.

  • Photos of an active listing not listed by the person posting, promoted by writing, “This gorgeous house at [address] just came on the market. If you are an unrepresented buyer interested in this property, we’d love to show it to you!” > Listing/selling Broker/agent attributions must be included.

For more information on advertising and social media, click here.
 
 
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